Webinar-based training for GfK– Thought-leadership writing

Situation

A leading market research company in Germany wanted to improve its written materials and asked Rhea to lead a webinar on thought-leadership writing with members of its communications staff.

Result

Rhea taught an online class covering the basics of thought-leadership writing with a Q&A session.

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Writing coach for Allianz Global Investors

Situation

An editor at a company magazine asked Rhea to give individual coaching to a staff member.

 

Result

Rhea worked with the coachee to understand what was needed from the training and built a custom course around that.

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Quadriga storytelling conference in Berlin

Situation

A conference organizer asked Rhea and a colleague to speak about story framing during the workshop segment of a conference on storytelling.

Result

Rha co-led the breakout workshop on story framing for communications professionals interested in generating more and better story ideas.

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Ghostblogging for a top executive

Situation:

A knowledge-based company active in consulting and technology needed to raise the profile of a top executive in charge of digital strategy for a European region. The executive had good ideas about what he wanted to say,

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Profile writing for a customer magazine

Situation:

A company wanted to highlight the work of its customers in one of its magazines and asked Rhea to interview business leaders and write stories in a journalistic style.

Results:

Sometimes in person,

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Case writing for a top business school

Situation:

A professor at a top business school needed writing support for a case he would teach in the classroom. He had already conducted the interviews for the case, and Rhea was asked to craft a strong narrative based on the second-hand interviews and fresh desktop research.

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