Situation:

A professor at a top business school needed writing support for a case he would teach in the classroom. He had already conducted the interviews for the case, and Rhea was asked to craft a strong narrative based on the second-hand interviews and fresh desktop research.

Results:

Rhea drafted the case with an emphasis on a storyline that would highlight the challenges faced at the company and the company’s values. She specifically avoided a long recitation of facts, in an effort to set this case apart from the many presented to students at various business schools that are a jumbled set of facts and hardly readable.

In addition to the writing, Rhea had to anticipate in advance which points students would want to debate in the classroom – and which points would make good debate material.

Storyline interviewing for clarifying messages and articulating strategyConcept development and speechwriting for thought-leadership event