On this page, I want to share tips for good writing and talk about my approach as a writing instructor.
First, what is the anatomy of a convincing story?
- Stage 1: Tease me, you devil (get me interested)
- Stage 2: Tell me what you’re up to
- Stage 3: Oh yeah? (prove it)
- Stage 4: I’ll buy it. Help me remember
Source: William E. Blundell –Based on the WSJ Guide
Different types of journalistic writing
My approach as a writing coach:
In my writing classes or coaching at German companies, I help people learn to take the journalistic approach, whether they are blogging for their company, writing articles for a customer magazine or creating web materials.
The focus is on how to structure material to tell better stories.
We discuss what makes a story engaging, how to find good stories and how to present them appropriately for the right audience.
- Is adapted for specific needs of individual writers
- Focuses on journalistic, narrative styles
- Includes individual/and small-group coaching sessions
- Can be live or via video
- Involves hands-on editing
- Focuses on improving texts that will actually be used by the client. The goal is to work with the writer to take texts to the next level – and to the finish line.
Topics covered in my thought-leadership writing workshops
Resources - Types of leads
Why nut grafs?
A nut graf is your context paragraph: The nut graf justifies the story by telling readers why they should care.
It explains – “You may have wondered why we invited you to this party?”
The nut graf provides a transition from the lead and explains the lead’s connection to the rest of the story.
It often tells readers why the story is timely.