A company needed help clarifying and articulating the strategy around a particular project. It asked Rhea to conduct high-level interviews to capture the essence of the situation in a way that was understandable and convincing.


Rhea conducted interviews in which she reflected back what she was hearing, repeatedly asking the executive to repeat what he or she was saying. The interactive process led the executive to formulate ideas in a way that was clear and succinct.

Rhea captured the ideas in various ways, writing Q&A’s, features, and change messages for internal audiences.