Situation:

A company wanted to highlight the work of its customers in one of its magazines and asked Rhea to interview business leaders and write stories in a journalistic style.

Results:

Sometimes in person, sometimes by telephone, Rhea interviewed the executives for story and wrote profiles that both explained a business model and captured the personality of the company’s leader.

She delved into the subject’s life and worked to capture moments from past that were turning points in the narrative of the business.