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From the back cover:
Companies and individuals with solutions to important problems are producing volumes of written materials – but their ideas aren’t being heard.
That’s an irony of the modern world: Those with unique ideas often go unheard because they are too focused on their niche, while other people hog the microphone simply because they are good communicators.
If you are a subject-matter expert who wants to be recognized for your ideas and have a bigger impact with your work, you are not alone.
“Write Like a Thought Leader” empowers experts of all types to make their ideas easily accessible to the global audience already at their fingertips. Gone are the days of stories that are too academic, have an old or uninteresting storyline, or simply present the facts. Experts, including consultants, scientists, lawyers and finance professionals, can now get their good ideas out of their heads and onto paper.
This book shows smart people how to write smarter with The Story-Framing System created by Rhea Wessel. It will help you make the leap from subject-matter expert to thought leader by improving an essential skill in business – writing.
Instead of finding that your best ideas have gotten lost or buried, you’ll be able to move the conversation forward.
To write like a thought leader, subject-matter experts must go through a three-step process and be willing to give away your knowledge for free – no strings attached. By following the steps outlined in this book, you’ll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.