Thanks for swinging by my ghostwriting page. Here I want to talk about the process of ghostwriting and why a ghostwriter might be good for you.
Ghostwriters help smart, busy people get their ideas on paper.
Often, sources already know what they want to say. But in many cases, the writer must use interviewing and story framing techniques to help the person come up with a unique storyline.
Once the writer and source have a strong story angle, it’s time to fill out the story with the expert’s own ideas, opinions, understanding, and, if possible, voice.
Here's an article I ghostwrote
Four Ways To Save More Of Your Paycheck
Ghostwriting – Technical articles
Ghostwritng – Opinion articles
Consulting – How to set up a ghostblogging program in your company
Want a ghostblogging workshop?
Ghostblogging and why companies need to rediscover the art of the interview
You need first-person, conversational articles by your experts, but they’re too busy?
Well, that’s only the first problem. The bigger problem can be that your expert writes like an academic and you risk putting your audience to sleep.
Many companies are turning to ghostbloggers and ghostwriters to help.
They are professional writers and journalists hired to interview the expert and write in his/her voice.
The goal is to make technical topics accessible by writing in the journalistic style.
Advantages: An interview of 30 minutes can generate two to three story ideas, if your expert is articulate.
My workshop includes the following takeaways:
- How typical ghostblogging projects are structured
- What resources are necessary
- Steps involved:
- Identifying thought leaders in the company
- Identifying interview partners
- The pre-interview: Story framing with the expert
- The writing and review phase
- Getting eyeballs on your blog
- General story topics that will interest your audience
Who should attend? Communications professionals, technical experts and division leaders.
A knowledge-based company active in consulting and technology needed to raise the profile of a top executive in charge of digital strategy for a European region. The executive had good ideas about what he wanted to say,
An agency needed journalistic writing for corporate clients with customer and thought-leadership magazines. It wanted everything from stories on time management and motivation techniques, to those on how a power plant works.