Situation:

A global company based in Germany wanted to tell the world about its innovation and co-creation program, but it knew its audience would tire of messages about the program itself.

The company asked Rhea to create storylines for attracting the media to cover sub-aspects of the program, which was about food, water and urbanization. Rhea was asked to research and articulate various “news hooks’ for selling the story.

Results:

Rhea came up with five story angles about trends and broader themes related to the innovation program.  For each story idea, she wrote a detailed “pitch” that the company could use when approaching the media.

The storylines were:

#1 How and why large companies are using co-creation to solve problems that matter

#2 Arts and culture as part of the innovation process

#3 Asking the right questions as part of the innovation process

#4 Immersion research techniques in the innovation process

#5 Expanding networks of contacts as part of the innovation process

More information on request.

 

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