A French/German IT services company was holding its signature customer event of the year, a thought-leadership conference all about “feeding” the audience with fresh, innovative ideas.

The company needed a strong theme for the event and help vetting and briefing speakers.


Rhea was asked to:

  • Develop the overarching themes and title for the event based on research
  • Identify possible speakers and argue their pros and cons
  • Write collateral material about the event
  • Pre-interview speakers and write summaries of their talks

She also:

  • Interviewed the top executives of the host company, including the CEO, and wrote all their speeches for the event (about six in total)

Onsite at the event, Rhea:

  • Listened to each thought leader and wrote an executive summary of the talk for a book that was given to participants after the event