A large German company asked Rhea to help it create stimulus materials and “challenge” questions for a hands-on co-creation event. The materials were to be related to the event’s overall themes and had some link, but not necessarily a direct link, to the company’s business.
Rhea worked with company internal teams to brainstorm the subject matters to be discussed and the challenge questions to be tackled at the innovation events. She helped the team move from large, intangible concepts, to concrete, hands-on ideas that participants could work on.
The stimulus materials Rhea created then supplied the necessary input to participants to tackle the challenges.
After the event, Rhea summed up the work of teams that tackled challenge questions and helped mold the ideas into a whitepaper that highlighted the results of the co-creation event.Ghostblogging for a top executiveProfile writing for a customer magazine