Situation:

An agency needed journalistic writing for corporate clients with customer and thought-leadership magazines. It wanted everything from stories on time management and motivation techniques, to those on how a power plant works. The agency needed a writer who could start with an anecdotal/engaging lead, include the “reason why” the story was important for readers, and provide a story that was rich with quotes, anecdotes and detail.

The writer should be able to highlight trends, ideas, the new, or possibly even the quirky – and the writer should do so in an engaging, journalistic style.

Results:

Rhea writes regularly for all sorts of  customer and thought-leadership magazines.

After she has framed the story and conducted desktop research, she begins interviewing expert sources. Sometimes she is asked to identify her own sources, other times sources are recommended with the briefing.

Stories in a “feature” or magazine style typically run from 900 – 1,500 words and are illustrated or include an infographic. Sometimes Rhea comes up with her own story ideas; sometimes she helps conceptualize an entire magazine.

Storyline consulting for an innovation program