William Zinsser
“Hard writing makes easy reading. Easy writing makes hard reading.”
“Hard writing makes easy reading. Easy writing makes hard reading.”
“Plan for a spontaneous conversation.”
“In the end, interviewing is less a technique than an instinct.”
“Pace is the reader’s sense of urgency to continue.”
“Thought leaders earn trust by delivering valuable information with no strings attached.”
“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”
“Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.’”
“…for the journey of life and the adventure of story never really end.”
“Man himself is the crowning wonder of creation, the study of his nature the noblest study the world affords.”
“Seeing once is superior to hearing one hundred times.”