How your company can begin with ghostblogging
Takeaways:
- How typical ghostblogging projects are structured
- What resources are necessary
- Steps involved:
- Identifying thought leaders in the company
- Identifying interview partners
- The pre-interview: Story framing with the expert
- The writing and review phase
- Publication
- Getting eyeballs on your blog
- General story topics that will interest your audience
Who should attend? Communications professionals, technical experts and division leaders.