How your company can begin with ghostblogging


  • How typical ghostblogging projects are structured
  • What resources are necessary
  • Steps involved:
    • Identifying thought leaders in the company
    • Identifying interview partners
    • The pre-interview: Story framing with the expert
    • The writing and review phase
    • Publication
    • Getting eyeballs on your blog
  • General story topics that will interest your audience

Who should attend? Communications professionals, technical experts and division leaders.

Price: Available upon request