In this short-form workshop, we explore how to present yourself as a thought leader by telling better stories


Thought leaders are those people who are seen as an authority in their niche subject because they can tell a good story and simplify complex ideas.


In this session, we will define thought leadership and you will be asked to articulate the ideas you want to be known for inside and outside your organization. If you are a freelancer, you will articulate the area in which you want to be seen as an authority as it relates to your business.


From there, we will brainstorm story ideas that will help you find new ways to express your ideas and make them accessible to a general audience.


You will generate a list of ideas for stories and blogs that can be posted on your website, your organization’s page or shared via social media sites, like LinkedIn and Medium.


The focus of the workshop is on the story-finding process using the journalistic approach.

Topics covered in my story-finding workshops

Feedback from workshop participants 

“I got more insights on the topic of thought leadership as such, a better understanding of what it is that I want to talk about in a blog/on Instagram and how journalistic techniques might help. It was great inspiration to pursue my passion for writing.”

Annegret Lipp