On this page, I want to share tips for good writing and talk about my approach as a writing instructor.

First, what is the anatomy of a convincing story?

I look to the WSJ's guide for a good description
  • Stage 1: Tease me, you devil (get me interested)
  • Stage 2: Tell me what you’re up to
  • Stage 3: Oh yeah? (prove it)
  • Stage 4: I’ll buy it. Help me remember

Source: William E. Blundell –Based on the WSJ Guide

Different types of journalistic writing

What distinguishes them?

My approach as a writing coach:

In my writing classes or coaching at German companies, I help people learn to take the journalistic approach, whether they are blogging for their company, writing articles for a customer magazine or creating web materials.

The focus is on how to structure material to tell better stories.

We discuss what makes a story engaging, how to find good stories and how to present them appropriately for the right audience.

My teaching:

  • Is adapted for specific needs of individual writers
  • Focuses on journalistic, narrative styles
  • Includes individual/and small-group coaching sessions
  • Can be live or via video
  • Involves hands-on editing
  • Focuses on improving texts that will actually be used by the client. The goal is to work with the writer to take texts to the next level – and to the finish line.

Topics covered in my thought-leadership writing workshops

Various modules/themes can be combined for a custom course

Resources - Types of leads

More

Why nut grafs?

A nut graf is your context paragraph: The nut graf justifies the story by telling readers why they should care.

It explains – “You may have wondered why we invited you to this party?”

More:

The nut graf provides a transition from the lead and explains the lead’s connection to the rest of the story.

It often tells readers why the story is timely.

Projects:

My work has appeared in: